How the boy from Manchester Rose to the Top of the Media World. Meet Aaron Edwards

Aaron Edwards

I’m a Mancunian (person hailing from Manchester, UK) transplant and I’ve been living in New York for around six years. Prior to New York, I was a financial analyst for five years at an investment bank, before leaving the big smoke (London) to team up with my partner in crime and sister Samantha.

The Charles (named after our great grandfather) is a creative agency specializing in immersive digital story telling for clients such as Cartier, WSJ, Bloomberg Media and Netflix. With humble beginnings, The Charles has grown from strength to strength with this year marking the arrival of new offices in Chicago and London and a new content division called Jane (named after our great grandmother).

Bourne from an insatiable appetite for creative our goal is to reinvent the way our clients do business and align their strategic goals to our conceptual thinking and agile design process. With the arrival of our new content division, we now have the ability to extend our reach by bringing our interactive digital experiences to the physical world. I truly believe the convergence of technology, design and virtual reality is the future of brand marketing and advertising.

As for my personal style:

I’m really into mens fashion and have an obsession with these two Parisian twin brothers, Les Freres Jochaim. Their silhouettes are the epitome of cool for me and I love how they mix high fashion with street wear to create a look that’s applicable for any type of meeting. For me luxury is about being comfortable and wearing fine materials in a relaxed way

Jeans: Frame Denim and Fear Of God for more casual events.

Shirts: Comme Des Garcon Shirt, Lemaire

Pants: Juun J cropped black pleated pants

Suits: Boglioli and Barena are my go to for sport coats meetings and Raf Simons for dinners and parties.

Shoes: I have these bad ass super high top boots made by Anne DeMeulemeester that I like to pair with tapered sweats pants or trousers and I have an unhealthy obsession with Rick Owens Ramones low and high tops and Common Projects.

Accessories: My Rolex Daytona is my go to everyday watch. It might sound like overkill but I believe expensive items are to be worn not locked away… plus there’s nothing better than wearing a vintage worn tee and some battered jeans and a nice classic watch.

Outerwear: Acne Charlie Coat

Favorite cologne: Tom Ford Tuscan Leather

Favorite app: Instagram

Favorite piece of technology: STASH a friend of mine Co-founded this investment app. I’m 3 months in and I’m making money from it so really happy about that!

Next style/gear purchase: Another Acne Charlie Coat