Bode Miller Hits the Slopes with Aztech Mountain
Who better to add crucial insider knowledge to Aztech Mountain than a champion skier? Olympic gold medalist Bode Miller is bringing his insight to the renowned performance outerwear and apparel brand and it’s an extensive partnership worth watching.
Aztech Mountain is known for its luxury approach to pieces like the Shadow Mountain Parka and Triangle Jacket, so it only makes sense that Miller has now joined the team as Chief Innovation Officer — and the face of the brand’s Autumn/Winter collection, to boot. Miller will advise on everything from business and product development to marketing, with a healthy dose of real-life action with the gear on the slopes.
Miller’s experience and knowledge of the market — and his prowess as a skier — all make him a valuable asset to the brand, explained co-founder Anthony Rutgers.
“Having Bode on our team to bounce ideas off of — be our sounding board — pushes the envelope in terms of product development; it allows us refine our designs and techniques,” Rutgers said.
Miller’s own admiration for the brand — which is sold in premium retailers like Barneys New York — makes the entire partnership a natural and fun fit, Miller noted.
“From the moment I was introduced to Aztech Mountain, I knew it was world-class,” said Miller. “I wanted to partner with a company that provides top-level design and performance both on and off the mountain. The quality of the fabrics, construction of the jackets and pants and attention to detail at every level is impressive.”
That level of detail shines through in pieces like the Sopris Shirt, a multi-faceted piece able to be worn as a shirt, a jacket or a turtleneck. The blue-and-black plaid color is cool, crisp and wearable on the mountain or off — particularly alongside classic slim tan chinos and durable leather chukka boots. Throw in an essential henley and consider yourself set for weekend adventures. The Five Peaks Cotton Pant is another similarly versatile piece, designed with performance and style in mind.
With an elastic waist and ankle cuffs, plus a modern, wearable fit, they’re the type of pant that would be perfect for apres-ski relaxation — at the bar or around the fireplace. There’s surely plenty more in store where that came from. With a slew of essential, functional product in the Fall collection ,and Miller’s know-how of the market, it’s worth watching where the partnership between Miller and Aztech Mountain will go.