Billy Reid and Blackberry Farm Go on the Road to Shindig


It’s nearly that time of year when fashion designer Billy Reid holds his annual Shindig, a festival that brings the worlds of fashion, music, art and food together in The Shoals, Alabama.

What exactly is Shindig? According to a rep, “Billy Reid has strong relationships with some of the biggest bands and chefs in the world. Whether it’s partnering with artists like Mumford & Sons, Alabama Shakes, My Morning Jacket or Jack White and his label, Third Man Records; hosting dinners and fundraisers with James Beard Award-winning chefs and feeding the company’s ongoing partnership with the Southern Foodways Alliance; or collaborating with the highly supportive Council of Fashion Designers of America, Billy Reid is at the forefront of all that informs our current culture. Shindig combines all of these interests, producing an event with a greater cultural bandwidth than that of other similar festivals currently operating.”

To anticipate the festival, Reid is presenting the Road to Shindig, a number of events at various Billy Reid locations. Blackberry Farm, an intimate, luxury hotel located in Tennessee, partnered up with Billy Reid stores across the country for its new Classic Saison craft beer, which is a Belgian-style farmhouse ale. Take a whiff of the aroma, which is dominated by fragrant, citrus-like fruit esters with an earthy and floral hop aroma, thanks to the use of Noble-type hops during the brewing process. It has a deep-gold hue and a voluminous head. It’s perfect for a warm day. Bill Reid stores will host a number of events, culminating in a Billy Reid X Blackberry Farms dinner at Shindig. The next event takes place August 6 at Billy Reid Atlanta.

We can’t wait to try this beer during the Road to Shindig.

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